Wella Ultimate Color Sulfate-Free Shampoo - 250ml

This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

* vs. non-conditioning shampoo

Benefits

• Gentle cleansing to minimize color fade*
• Color vibrancy for up to 10 weeks**
• 73% consumers agree scalp comfort is improved after 1st use**
• Helps to detox hair from color-distorting metals
• Revitalized hair from first wash
  

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study

Use

• Step 1: Apply to damp hair and scalp, and lather.
• Step 2: Massage, rinse and repeat if desired.
• Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.

Ingredients

Key ingredients: Glycine & B5

WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.