CHI Color Illuminate Red Auburn Shampoo - 355ml

CHI Color Illuminate Red Auburn Shampoo - 355ml



CHI Color Illuminate Red Auburn Shampoo - 355ml

CHI Color Illuminate Red Auburn Shampoo refreshes red hair colors. Keep your hair color looking fresh and revive with every wash. Color Illuminate directly deposits color dyes or tones in one easy step. It features Silk Amino Complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery.

Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair. Cleanses hair and scalp and deposits vibrant warm red tones. Recommended for natural hair color and color-treated hair. Use regularly, rotating with your daily shampoo.

Red Auburn

  • Recommended for levels 5 (medium brown) - 7 (dark Blonde)
  • For vibrant warm tones
  • Replenish vibrancy and intensity to light red shades


For a dose of pigment

Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.

For more intense tones and longer lasting results

Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.

*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

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