CHI Color Illuminate Platinum Blonde Shampoo - 739ml

CHI Color Illuminate Platinum Blonde Shampoo reduces yellow tones, tone down brassiness, neutralize red and orange tones in brunettes. Keep your hair color looking fresh and revive with every wash.

Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair. Cleanses hair and scalp and deposits vibrant warm red tones. Recommended for natural hair color and color-treated hair. Use regularly, rotating with your daily shampoo.

Platinum Blonde

• Recommended for levels 7 (dark blonde) - 10 (light blonde)
• Can be used on grey hair to neutralize yellow tones
• Can be used to intensify grey and silver tones

Use

For a dose of pigment

Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.

For more intense tones and longer lasting results

Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.

*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.