AG Boost Conditioner - 355ml

BOOST apple cider vinegar conditioner

LOVE IT

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Boost conditioner combines coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, shea butter and hydrolyzed quinoa with the abundant benefits of organic apple cider vinegar to help nourish, detangle, smooth the hair cuticle and seal in moisture. A blend of rosemary, lemongrass, clary sage and vanilla essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

USE IT

Massage into clean, damp hair for 1-3 minutes. Comb through. Rinse.

WHAT’S IN IT

• Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent ACV helps cleanse the scalp and reduce oiliness.
• Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
• Mango seed butter – a good source of essential fatty acids, minerals and vitamins that add moisture, luster and strength to the hair.
• Sweet almond seed extract – contains an abundance of nutrients, including calcium, magnesium, phosphorous and vitamin E which nurture the hair cuticle, softening and adding shine.
• Organic shea butter – super rich and creamy, helps smooth and condition the hair.
• Essential oil fragrance blend – rosemary, lemongrass, clary sage and lavender.

WHAT’S NOT IN IT

• Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
• PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970’s. PABA has been found to be an irritant to the skin.
• •Gluten – all AG products are 100% gluten-free.
• ynthetic fragrances – fragrance is 100% formulated with a blend of essential oils.
• Silicones – formulated with pea peptide and argan oil, sweet almond oil, millet seed extract, linseed extract, olive oil extract which naturally coat the hair, seal in moisture and add shine.
• MEA/TEA – thickening agents, Boost uses plant-based cellulose to naturally thicken the consistency of the formula.
• Butylene glycol, propylene glycol – dispersing agent, formulated instead with essential oils.
• Paraffins – a smoothing agent, formulated instead with argan oil.
• Polyquaterniums – a conditioning agent, formulated instead with pea peptide.