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| Media Release |
| For immediate release |
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August 24, 2010 |
| Trade Secrets Presents the "Give + Take" Appliance Trade-In Event, Benefiting Local Women's Shelters
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August 14 to October 1, 2010
Trade Secrets, one of Canada’s premier professional beauty retailers, will be hosting the 4th annual “Give + Take” Appliance Trade-In Event across Canada, benefiting local charities that empower the lives of formerly abused women and their children, including the Yellow Brick House and Rosalie Hall. From August 14th to October 1st, 2010, customers are encouraged to bring their gently used hair styling appliances to any Trade Secrets store location as a donation to participating women’s shelters.
“The Give + Take Program is invaluable to a young woman’s success amidst a life of turmoil, poverty and struggle,” says Larissa Bholaramsingh, Manager of Development at Rosalie Hall (a young parent centre). “Trade Secrets has given the gift of dignity, self-worth and self-esteem in each pregnant or parenting young woman”.
Lorris Herenda, Executive Director at Yellow Brick House states, “On behalf of our organization, we’d like to thank Trade Secrets for their generous donations of flat irons and hair dryers through the Give + Take Program. Their support will help women and children who are fleeing violence rebuild their lives. We appreciate this gesture beyond words."
Trade Secrets holds a strong commitment to giving back to the community and empowering women across the country. “As beauty professionals, our mission is to strengthen the self-esteem and confidence in each and every individual we serve, “ says Paolo D’Elia, General Manager at Trade Secrets. He continues, “Beauty starts within, and with this charity event, our customers can feel good that they’re helping other women who are in need of a boost to their daily regimen.”
Consumers should start by cleaning out their beauty cabinets and looking for used hair styling appliances that are still functional. Trade Secrets locations across Canada will readily receive these appliances and donate them to local women’s shelters. As a “Thank You”, consumers can receive 50% off a purchase of a new GS Professional Flat Iron or Blow Dryer throughout the campaign period.
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More About Trade Secrets
Trade Secrets is one of Canada’s premier professional beauty retailers and salons with over 70 stores across Canada and the U.S., providing that all-in-one shopping experience for consumers’ beauty needs. Trade Secrets offers beauty products including hair care, styling appliances, hair extensions, skin and body care, cosmetics, nail care, waxing products and accessories. Trade Secrets also contributes to the Breast Cancer Fund on an ongoing basis through multiple initiatives.
www.tradesecrets.ca
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